Whirlpool 2024 Global Kickoff Event
JV Studios teams up with The Whirlpool Corporation and the Global Leadership team to produce their 2024 global kick-off meeting. With a worldwide viewership surpassing 10,000 participants in both the live stream and in-person attendance, it was imperative to flawlessly execute this event. With the collaboration of our event partners, we turned the seemingly challenge into a reality.
Our team was hired to produce the annual Whirlpool “Play to Win” Global 2024 Kickoff event, held at the Whirlpool Headquarters in Benton Harbor, Michigan. An annual gathering hosted by Whirlpool's esteemed leadership, including CEO & Chairman Marc Bitzer, Executive Vice President & Chief Financial Officer Jim Peters, and Executive Vice President & Corporate Relations and Sustainability Pam Klyn, this event transcends borders, inviting employees from around the world to join the internal meeting.
Participants were treated to comprehensive insights into the company's performance, with specific employees & groups receiving well-deserved recognition and trophies for their outstanding contributions. Attendees also had the privilege of being let in on the latest company news, setting the tone for an impactful year ahead in 2024.
A FULL-SERVICE EXPERIENCE
When Angie Seger, Director of Communications at Whirlpool and Nathan Jones, Executive IT Support, approached JV Studios, the anticipation for something extraordinary was palpable. During the initial briefing calls with Angie and her team, it became clear that they sought a partner for this event capable of seamlessly managing live production while instilling a sense of expertise and assurance in handling the event with the utmost care. Since we have a lot of live experience background, we knew this project was aligned to be a part of.
In the realm of live events, we recognize the multitude of elements crucial for crafting a truly successful and memorable experience for viewers. In undertaking this project, we forged close collaborations with two trusted companies, ensuring that every facet of the event was thoroughly prepared for and expertly managed.
JV STUDIOS & AVP
We partnered with AVP, an audio and visual event technology company, as our live production collaborators. Following a highly successful collaboration on a large-scale project in Chicago in 2022, we were confident that AVP was the perfect fit for this event.
After numerous site visits and virtual team calls, our collaboration for this project was set into motion. On Monday, January 15th, our team and AVP loaded in, meticulously setting up and preparing all the necessary gear for the event. Our comprehensive setup included constructing the entire stage, complete with risers & staircases, uplighting, pipe and drape, I-MAG screens, stage lighting, props, confidence monitors, and extended TV monitors.
Following this, we established our control room, equipped with a director's station, graphic station, audio station, and all the essential equipment to oversee the operation. Once all the gear was in place, we conducted thorough rehearsals, verified the proper functioning of all equipment, and ensured everything was primed for showtime.
Additionally, the JV Studios crew prepared all camera equipment required to transmit the video signal to the control room. For this project, we utilized three 4K cameras to capture the overall stage aesthetic, close-ups of the speakers, and dynamic crowd shots to captivate the audience.
JV STUDIOS & HOLT BOSSE
We forged a collaboration with Holt Bosse, a Michigan-based marketing agency, to infuse visual vibrancy into this event. Recognizing their ingenuity as the masterminds behind the "Play to Win" campaign, we entrusted their team with crafting all pre and post-show video assets. These assets included attention-grabbing videos featuring callouts, a captivating 15-minute photo slideshow scheduled before the event kick-off, and a post-event thank-you video.
Additionally, Holt Bosse played a key role in crafting branding elements that tied into the event theme. They also curated the master slideshows that seamlessly integrated into the speakers' presentations. Working with their team was effortlessly smooth, and their contribution became essential in enhancing the visual appeal of this event.
IN SUMMARY,
The event unfolded seamlessly, a testament to the collaborative efforts of our exceptional partners. With proper planning, flawless execution, and the creative touch of our team, what seemed challenging became an effortless success. From cutting-edge live production by AVP to the visually captivating contributions of Holt Bosse, every element harmonized, transforming the event into a remarkable experience for all involved. Together, we not only met but exceeded expectations, making the seemingly impossible not just possible, but exceptionally well-executed and memorable.
