COMMERCIAL
“HYDRO TAP”
WITH ZIP WATER
CLIENT
Zip Water
Plan B Agency
SERVICES
Pre-Production
Production
Post-Production
JV Studios made a complex video for an ad agency's customer to introduce their product line to the North American market. They also showcased the functionality and fashionable form of the customer's appliance.
PROJECT OVERVIEW
THE CHALLENGE
Plan B engaged JV studios to help produce a relatively complicated video for a high-end appliance client who wanted to introduce their product line to the North American market. The video needed to do a good job of showing off the functionality of the appliance, while showcasing its fashionable form. Of the many video concepts Plan B presented to their client, they predictably bought the most visually sophisticated but didn’t have an unlimited budget to pull it off. Plan B knew the right partner in this was going to make all the difference.
JV Studios was fearless in the face of the impossible, helping Plan B plan and execute the concept (during a pandemic!), and giving their client the signature visual piece they needed to secure awareness in key markets across the continent.
THE PROCESS
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We triple-bid the project with local production partners, as is our process. JV came in with a competitive bid, but it was their enthusiasm for the project that won us over. Their passion for the work they do was obvious, and it gave us peace of mind to know they would be investing their best effort in it. We weren't just another video project to them.
Terry Mertens
Group Creative Director, Plan B
THE RESULTS
Clients were on set with us and likewise appreciated seeing the passion for the work and their product. That made us proud to have been a part of the project and also made it more likely we'll continue to get projects like this in the future. The video was well received globally as it was shared out socially, making our client look great...which is always our goal.
