COMMERCIAL
PATRICK INDUSTRIES
CLIENT
Patrick Industries
SERVICES
Pre-Production
Production
Post-Production
JV Studios teamed up with Patrick Industries to visually promote the company’s marine sector market products. Patrick’s network of marine brands provides everything manufacturers, resellers, and aftermarket providers need. The goal of this video is intended to showcase the materials that Patrick Industries represents in the marine industry.
PROJECT OVERVIEW
THE CHALLENGE
Patrick Industries reached out to us to help concept a video idea that showcases their featured Marine products. Since they don’t exactly sell the entire boats from major manufacturers, it was important to only showcase the individual products that they offer without drawing too much attention to the boat itself.
THE PROCESS
We decided to take a different approach than was originally proposed by our client. We wanted to tell a story rather than just show parts of a boat. This new approach brought new life and perspective to the video Our team generated a script, casted a VO, and scored it to a song before any filming took place. After our client approved, we set out to film 5 different boats in one single day. This was a challenge as we filmed outside and the weather can always be unpredictable.
Our whole experience has been great because of their skills in managing the project. Even early in the process, they were great at communicating with us. When we reached out for a bid, they responded within hours. They kept me involved in the process and are always transparent about their ideas and progress.
““
Tim Zwartz
Director, Patrick Industries
THE RESULTS
Patrick Industries was thrilled with the final video. Initially, they were expecting a video that consisted of b-roll to a cliche song. In final, they recieved a cinematic piece that narrated the story of Patrick. This video was shown globally to all their employees and shared at the annual board of directors meetings.
