BRAND SERIES
ULTA BEAUTY & ESSENCE
CLIENT
Ulta Beauty
ESSENCE
19th & Park
SERVICES
Pre-Production
Production
Post-Production
We were hired by 19th & Park, a creative agency based out of New York, to be the production company covering three out of six episodes for this project with Ulta Beauty & ESSENCE. We worked closely with their creative director and producers to fully understand their vision and overall creative process for the three planned episodes.
PROJECT OVERVIEW
THE CHALLENGE
We were brought onto this project by 19th & Park to act as their primary local production partner, as the company is based in New York. Our team was requested to lead all pre-production responsibilities, such as crew staffing and equipment rentals. The client provided the creative deck for this four-episode reality-style project.
THE PROCESS
19th & Park primarily handled the pre-production and post-production for this project but relied on our creative director, Vince, for his insight in the production workflow. This consisted of camera positioning, interview locations, lighting, sound, and the overall flow of the shoot. We shot this project using two RED Dragon cameras, and for camera support, used a steady cam, Dana Dolly, tripods, and an Easy Rig. Our gaff team brought their one-ton grip truck so we had a lot of flexibility when it came to rigging and stylizing the look. As for audio, we had eight people recording at one time. Last but not least, our DIT ensured all media was transcoded and packaged appropriately for on-site delivery.
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“We love collaborating with other agencies to help bring their vision to life. There is something about the synergy of coming together on a project - when everybody plays to their strengths, the results speak for themselves.”
Vince Pinto
Director, JV Studios
THE RESULTS
JV Studios was only responsible for the production of this project. We were thrilled to be part of episodes three through six and felt the project was edited beautifully.
These videos were used as a marketing campaign for Ulta Beauty and Essence Magazine to inspire young women to get involved in the creative space within the beauty industry.
